Salesforce Commerce Cloud and Commerce Internet Serach Engine Optimization

Using Salesforce commerce SEO can help you achieve a high ranking browsing engine results pages (SERPs), leading to increased user visibility and interactions. Additionally, the robust architecture of SFCC makes it simple for businesses to optimise their websites.


For instance, in case a user searches for "buy whey protein powder", you can construct a custom 404 page that displays comparable products or redirects to your product category.
1. Optimise your URLs

The Salesforce Commerce Cloud platform enables businesses to devise high-performance SEO services that boost organic traffic, increase sales and conversions, and increase gross merchandise value. The platform also facilitates the development of storefronts which are intuitive for both customers and search engines.

SFCC enables businesses to optimise their URLs by giving them with names which are distinct and simple to remember. In addition, the program assists businesses in creating distinctive permalinks and identifies duplicate URL paths.

Additionally, SFCC supports schema markups, which help search engines comprehend the page's content.
2. Optimise your content

Salesforce commerce SEO (generally known as SFCC) is an online store online marketing strategy that helps businesses increase organic search traffic and generate new interactions. This results in an increase in conversions and ROI as time passes.

SFCC offers ecommerce marketers and merchandisers many different content optimisation options for product, brand, and category pages. This consists of out-of-the-box functionality for creating and administering metatag standards that are applicable to homepages, products, categories, folders, and content assets. In addition, it encourages using reviews and other forms of user-generated content (UGC) to enhance positions in organic serp's.
3. Optimise your product pages

The most comprehensive ecommerce platforms for retail enterprises is Salesforce Commerce Cloud (formerly Demandware). Other CMS platforms, such as for example Magento and Shopify, cannot provide same degree of customization for large enterprises as Drupal.

It also permits you to divide XML sitemap files by product, brand, or category. This allows Google to prioritise scanning your website's most essential pages.

If a page is not any longer available, it is advisable to 301 redirect it to a similar product, parent brand, or category. Customers will no longer appear on a 404 error page.
4. Optimise your company's brand pages

Salesforce commerce SEO enables marketers and merchandisers to leverage the product-related content they publish on brand, category, and product pages. This content can help in improving organic search engine rankings and generating additional views from interested customers.

For instance, if you frequently discontinue numerous products and do not want to serve a generic 404 page, you can redirect those pages to similar products, parent brands, or categories (this requires development). Thus, the page's content remains pertinent for users.
5. Enhance your category pages

Salesforce Commerce Cloud (or SFCC, as it is commonly described by seasoned e-commerce professionals) enables retailers to generate high-performance SEO services that increase organic traffic, sales, and GMV. In addition, it facilitates the development of a site architecture that is user- and search engine-friendly.

On the category pages, enterprise merchants with extensive product catalogues are vunerable to duplicate content issues. This is also true for merchandise like lights which have multiple variants. To combat this, it is essential to hire canonical URLs for the product's root page.

6.  Great post to read  (formerly Demandware) is among the market's most powerful ecommerce platforms.  https://hovgaard-kryger.thoughtlanes.net/optimization-of-search-engine-within-the-salesforce-commerce-cloud-1685341349  is just a preferred platform for major retail brands, and its merchandising capabilities are robust. It also helps businesses streamline their reporting and analytics processes.

Utilising a knowledgeable Salesforce commerce SEO consultant to optimise your site is advised. They are able to ensure that you are employing the very best SEO practises for the business and help you in achieving top rankings.

Salesforce commerce provides retailers with an easy-to-use solution for developing high-performance SEO services that increase organic traffic, increase sales and click-through rate, and increase gross merchandise value.
8. Optimise your meta data

Salesforce Commerce Cloud (SFCC) can be an eCommerce platform that simplifies the analytics of large and medium-sized enterprises. It creates new views for the business by placing it near the top of search engine pages.

The homepage meta description is a 160-character summarization of this content that visitors will find on your website, in fact it is crucial for encouraging clicks.

A congested homepage is really a major SEO no-no. Try positioning your distinct selling proposition and key products in a prominent location.
9. Optimise your social media

Salesforce Commerce Cloud (or SFCC, as it is known to seasoned ecommerce professionals) is among the market's most robust ecommerce platforms. It supports hyper-personalization, omnichannel strategies, complex data management, and much more, rendering it the platform of preference for large retailers in the retail space.

The SEO tools in SFCC assist merchants in developing high-performance SEO service plans that increase organic traffic, sales, and gross merchandise volume. In addition they facilitate the development of a site architecture that is user- and search engine-friendly.
Optimise your testimonials

The Salesforce Commerce Cloud (formerly Demandware) platform is comprehensive and has a big ecosystem that SEO teams must navigate to experience optimal performance. I can assist SEO teams in navigating this complex environment and identifying search growth opportunities. Permit me to aid your SFCC SEO requirements, from keyword data to website relevance, so your team can perform the revenue growth it deserves. Focus on a complimentary SFCC audit. Just click here for further details.

Roller Skate Nation's organic search revenue increased after FAQs were added to their product pages.